Search engine optimisation

pay per click marketing

SEO or Search engine optimization

is the process of improving the visibility of a website or a web page in search engines via the “natural” or “un-paid” search results. In general the higher on the page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

At Total Web UK we understand how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.

Internet advertising can prove to be very costly if there is not a full understanding of PPC. With over 12 years of experience we can maximise your Return On Investment to ensure that your hard earned money is not wasted.

Most SEO Consultants will boast how they can improve your position within a very short time. We acknowledge that effective SEO takes professionalism, time and constant attention to the content on your website and therefore don’t make any rash claims but you will see an improvement in your ranking.